Before you start
- A topic you can explain from experience, data, or verifiable research.
- Basic WordPress editor skills (headings, lists, featured images).
Start from the reader’s job-to-be-done
Write the question out in one sentence before you draft — e.g. “Compare two backup plugins for a 1 GB WooCommerce store.”
If you cannot name the outcome, the page will read generic — specificity beats word count.
Answer early, then deepen
Put the direct answer or recommendation in the first screen, then add caveats, steps, screenshots, or tables.
Long pages are fine when every section earns its pixels; padding hurts bounce rate and trust.
Show why we should trust you
Credit sources, date substantive updates, and sign technical posts with a human or team name.
For YMYL topics (health, finance, safety), lean on qualified experts and cite primary references — do not pretend authority you lack.
Avoid accidental duplicates
Tag archives, printer-friendly URLs, and tracking parameters can spawn near-duplicate URLs — use canonical tags and sensible pagination.
If two URLs say the same thing, merge them or clearly differentiate the angle.
Images and media should add information
Use descriptive file names and alt text that help accessibility and context — not keyword stuffing.
Compress images so mobile readers stay on the page.
Iterate with data
After publishing, watch Search Console queries with impressions but no clicks — often the title or snippet fails the intent test.
Improve one element at a time so you know what moved the needle.