Before you start
- Verified homepage in Search Console
- Stable site title in WordPress settings
Set a clear site title and tagline in WordPress
Settings → General: site title should match real-world brand usage, not a keyword list.
Official: https://developers.google.com/search/docs/appearance/site-names
Provide a valid favicon
Square favicon linked in <head>, crawlable, not blocked by robots.
Official: https://developers.google.com/search/docs/appearance/favicon-in-search
Use Organization schema where truthful
Logo URL, sameAs social profiles, and contactPoint only when accurate.
Avoid misleading alternate names in structured data.
Check branding in Search Console
Review how titles render for branded queries; investigate sudden rewrites after template changes.
Title links vs site name
Per-page title links still come from page-level titles; site name is a separate display element.
Official: https://developers.google.com/search/docs/appearance/title-link