Before you start
- Administrator access to WordPress and an SEO plugin that exposes schema toggles.
Pick schema that mirrors what users see
Article or BlogPosting suits editorial pages with a clear author and publish date.
FAQ schema requires that the same Q&A appears visibly on the page — invisible FAQ blocks are a policy risk.
Configure your SEO plugin’s schema module
Enable sitewide Organization/Person only if data is truthful and stable.
Disable auto-FAQ or auto-HowTo if your templates do not include matching content blocks.
Validate with Google’s Rich Results Test
Paste the public URL after deploy. Fix errors before you promote the page on social or email.
Use “View tested page” HTML diff when the live preview looks wrong — often a cache plugin serves stale JSON-LD.
Keep JSON-LD in one coherent graph per page
Multiple plugins emitting competing Product or Article types can invalidate each other.
Prefer one orchestrator plugin and disable overlapping schema from page builders or legacy widgets.
Monitor Search Console Enhancements
Eligible rich result types appear under Enhancements when Google trusts your markup volume and quality.
Sudden drops often track template changes — diff deployments against Enhancements timelines.